jennifer macatiag schiess

A B O U T
CREATIVE DIRECTOR | BRAND STRATEGY | EXPERIENTIAL MARKETING | AI-POWERED CREATIVE LEADERSHIP

Creative leader with 25+ years of experience driving brand, experiential, and marketing initiatives for Fortune 500 enterprises, global organizations, and growing businesses. Builds high-performing teams, award-winning brand experiences, and scalable AI-powered creative systems that drive business growth.

CORE EXPERTISE

Creative Direction  •  Strategy  •  Creative Leadership  •  Global Brand Management  •  Creative Vision  •  Integrated Marketing  •  Design Systems  •  Brand Identity  •  Creative Operations  •  Executive Stakeholder Management •  Cross-Functional Leadership  •  Marketing Strategy  •   Prototype Concepts  •  Business Development  •  Marketing Campaigns  •  Executive Presentations  •  Visual Storytelling  •  Experiential Marketing  •  Environmental Design  •  Proposal Development  •  Research Reports  •  Process Improvement  •  AI-Assisted Design  •  ChatGPT  •  Claude Design  •  Midjourney  •  Copilot  •  Creative Automation  •  Workflow Optimization  •  Adobe Creative Cloud  •  Figma  •  Microsoft 365  •  PowerPoint (PPT)  •  Keynote  •  Google Slides

TOUCH WORLDWIDE
Associate Creative Director | 2023-Present

• Directed creative across thousands of deliverables for Starbucks Leadership Experience 2025, directing the creative vision for a 15,000-attendee event spanning four venues during one of Starbucks’ largest brand transformations, earning Event Marketer Best B2B Environment (Bronze) and a Communicator Awards, Award of Excellence (360 Brand Experience).

• Guided multidisciplinary creative teams across concurrent workstreams, maintaining a cohesive brand experience from concept through production.

• Built scalable brand systems, templates, and creative standards that improved quality, consistency, and efficiency.

• Partner with executive leadership and clients to shape creative strategy, presentations, marketing campaigns, case studies, and new business proposals and pitches.

• Introduced AI-powered workflows that reduced production time and accelerated creative development across multidisciplinary teams.

BURGESS DESIGN
Marketing + Creative Director | 2022-2023

• Directed creative strategy and marketing initiatives to strengthen brand identity across digital, print, environmental, and experiential touchpoints.

• Launched a new website and developed campaigns, presentations, marketing collateral, email, social media, and RFPs to drive engagement and business growth.

• Created environmental graphics, wayfinding systems, templates, and creative asset libraries that improved brand consistency and streamlined workflows.

ORACLE CORPORATION
Senior Art Director, Advertising & Customer Experience (ACX) - Brand Experience Design (BExD) | 2021-2022

• Mentored and supported a team of designers within Oracle’s Advertising & Customer Experiences (ACX) organization, helping deliver strategic, on-brand creative across a wide range of marketing initiatives.

• Organized and managed creative assets, built a more intuitive file structure for the design team, and developed ACX brand guidelines to improve consistency and efficiency.

• Created scalable presentation templates and design systems that streamlined workflows and increased team productivity.

• Designed the visual identity for Oracle’s 2022 Markie Awards, including digital, print, and environmental assets, and developed graphics for trade shows and corporate events.

• Partnered with marketing and cross-functional stakeholders to translate brand strategy and customer insights into compelling creative campaigns and presentations.

• Designed digital experiences based on audience needs, using research and user behavior to inform creative decisions.

• Collaborated on testing and optimizing digital experiences, including landing pages, CTAs, layouts, banners, and other web components to improve engagement and performance.

• Applied user insights, business goals, and product requirements to create thoughtful, effective design solutions.

• Stayed current on industry trends, emerging technologies, and competitive brands to bring fresh ideas and modern design thinking to the team.

JONES LANG LASALLE
Marketing Manager, Property Marketing, RMR | 2021-2022
Senior Marketing Associate, Rocky Mountain Region (RMR) | 2020-2021

• Led property marketing across the Rocky Mountain region (Denver, Salt Lake City, and California), supporting ground-up developments, office, industrial, and healthcare projects.

• Directed the creative strategy and execution for more than 75 properties, overseeing environmental graphics, brochures, websites, email and direct mail campaigns, tenant presentations, events, on-site marketing centers, offering memorandums, and high-profile client pitches.

• Partnered with brokers, marketing teams, and stakeholders to develop marketing strategies, brand identities, and cohesive campaigns that elevated each property’s position in the market.

• Designed and developed RFPs and pitch materials, creating compelling brand concepts and marketing narratives that helped win new business and strengthen client relationships.

COLLIERS INTERNATIONAL
Senior Graphic Designer | 2017-2020
Graphic Designer | 2012-2017

• Led the creative direction for corporate events and conferences, designing trade show booths, keynote presentations, environmental graphics, and multi-channel event experiences across print, digital, and signage.

• Developed branded marketing materials and scalable templates, including presentations, reports, brochures, advertising, and social media assets, ensuring consistency across all communications.

• Managed creative assets, market research, and marketing resources while partnering with cross-functional teams across the U.S. and Canada to support annual initiatives and large-scale programs.

• Built strong vendor relationships and negotiated production costs, reducing printing expenses by as much as 50% while maintaining quality and meeting tight deadlines.

• Awarded the 2015 Pinnacle Award – Americas for service excellence, becoming the first non-commissioned individual or team to receive the honor in company history.

SILVERFOX PRODUCTIONS
Presentation Specialist | 2012

• Completed specialized training in presentation design, developing advanced Microsoft PowerPoint skills to create polished, high-impact presentations for executive and large-scale event audiences.

• Served as an on-site presentation designer for Microsoft conferences, providing real-time presentation support, last-minute updates, and production assistance for high-profile sessions.

THE BURNSTEADS
Senior Graphic Designer | 2009-2012

• Developed and evolved the Burnstead brand across digital and print, managing the corporate website, social media, and intranet to maintain a consistent and engaging brand presence.

• Designed integrated marketing campaigns, advertising, event materials, and signage that strengthened brand awareness and supported company initiatives across multiple channels.

RHODES ARCHITECTURAL STONE
Graphic Designer | 2010

• Designed a wide range of marketing materials and managed the Rhodes corporate website, ensuring content remained current, engaging, and aligned with the company’s brand.

• Participated in the hiring and interview process for new designers, helping build and grow a strong creative team.

MICROSOFT CORPORATION
Graphic Designer | 2009-2010

• Designed print and digital marketing materials while maintaining brand consistency across a variety of campaigns and customer touchpoints, partnering with external web teams on digital content.

• Supported creative initiatives for Microsoft brands including Office, Windows 7, Xbox, Zune, and ExpertZone, collaborating with cross-functional teams to deliver high-quality marketing assets and digital experiences.

• Led the design of marketing materials for Sabey Corporation’s $650 million real estate portfolio, creating leasing brochures, property flyers, direct mail, email campaigns, and other collateral for more than 15 properties.

• Managed and updated the corporate website and intranet, while developing creative for company events, investor communications, and financial reports.

• Supported the Sabey corporate brand and created marketing materials for the Seattle Science Foundation and Sabey Data Centers, including trade show exhibits and conference graphics for AFCOM Data Center World.